Better Call Saul is back in full swing with it's season three premier! But #ICYMI, in preparation for its return, AMC has brought fans of BCS and #BreakingBad something they always wanted to try: Los Pollos Hermanos #IRL. In a huge advertising ploy, AMC partnered with Citizens Parking to bring the pop-up event to NYC over the past two days.
In fact, this was their third and final pop-up event across the U.S., the first in Austin, TX and second in Los Angeles, CA. The event coincides perfectly with not just the return of BCS, but the infamous character Gustavo Fring. Teaser trailers for the new season and recent Breaking Bad marathons on AMC have confirmed Gus's comeback.
The event itself even played off of this commercial, serving up their "new curly fries" free of charge (sadly... no chicken)! The building and the attention to detail made every fan of the show feel like they were thrown right into an episode. The lights, tables, menus, and the added details of the "Albuquerque Journal" news dispenser and Jimmy's beat up Mitsubishi Esteem with the off-colored door really set the place to another level.
Better Call Saul is back for season three Monday night's at 10 pm EST. Next week we will DEFINITELY see the return of Gustavo "Gus" Fring. Just keep him away from box cutters...