DCEU's Wonder Woman has a lot of pressure heading into its worldwide release next month as the first female-led superhero movie in a decade. This is not only important for the #DCEU, but also furthers the cause for more superhero tentpoles focusing on female superheroes as well.
As of now, Disney is doing quite well in marketing their female protagonists with Star Wars. It looks like Warner Bros. is also following in their footsteps with Wonder Woman's latest sneak peak during #Gotham, which delivered an action-packed trailer and left fans wanting more.
Luckily, with the way #WonderWoman was made, it can still be successful while not pulling in the box office numbers of Guardians of the Galaxy Vol. 2 or Batman v Superman. Here are the reasons why:
1. It Had A $100 Million Budget
Marvel has been in this game a very long time and still has yet to make a female-led movie, so the DCEU has shown tremendous faith and confidence in one of the greatest superheroes to ever grace the pages of comics. As of now, the film is estimated to gross over $83 million over its opening weekend domestically. And that's not even taking into account how well it could do overseas.
Fantastic Four had a similar budget, but Wonder Woman has had smooth sailings during production (unlike Fox's tumultuous relationship with Josh Trank). BvS cost roughly around $250 million to make, and the general rule to make a movie profitable is to double the budget to account for advertising. And hey, supposedly they took a page out of Supergirl's playbook and downplayed the ads until the right time. Hopefully that works out.
2. A Powerhouse Performance From Gal Gadot
I don't about know you, but #GalGadot won me over as Wonder Woman as soon as she gave Lex shade when he was talking about Zeus at his charity event in BvS. If that wasn't enough, the fearlessness and swagger that Gadot emoted when she faced Doomsday was enough for me to pump my fist up in the air.
As long as Gal Gadot gives an admirable performance, then it should be enough to outshine in other, lacking areas. Also, with Patty Jenkins directing, and two trailers giving us a Richard Donnor's Superman-vibe of hope and inspiration, Gal Gadot's performance should be icing on the cake.
3. Certified Fresh (Rotten Tomatoes)
We all know by now that Man of Steel, Batman v Superman and Suicide Squad weren't critically praised, but were torn apart for being more about style than substance. There were other problems that plagued them as well, but with Wonder Woman being critically successful and earning a high score on Rotten Tomatoes could give the DCEU a much needed boost heading into #JusticeLeague. This would also mark the first DCEU since The Dark Knight Rises to be certified fresh on Rotten Tomatoes.
Just to put in perspective how much studios prize a critically acclaimed piece of art, Mr. Robot barely hits 500,000 viewers on USA, but it won a much deserved Emmy and has been renewed for another season. As long as Wonder Woman is critically successful then it shouldn't make studios execs so hesitant to greenlight more of these movies. But remember, it's still a business after all, and this can only happen so many more times.
4. People Are Clamoring For A Sequel
This is easily the weakest reason because most fans still want another Suicide Squad movie, too. However, it's important because it shows the studio that there still is demand for this product. Diana will be facing off against Ares, leaving Cheetah, her greatest enemy in all of comics, still left to give fans an amazing motion picture. As long as fans are vocal on social media, then expect Warner Bros. to give Diana another chance at the box office.
Big box office numbers usually determine if a film is successful, but with this film being important for so many reasons, I wanted to ensure you know that Wonder Woman can still be successful. In fact, we still may see some of our favorite female characters on the big screen sooner rather than later. Wonder Woman will be a home run and will do extraordinarily well at the box office. I'll be looking forward to that sequel Patty Jenkins has already started to talk about.
How well do you think Wonder Woman will do at the box office? What numbers do you think it must hit in order for it to be successful?