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The first teaser for the long-awaited Emoji Movie has finally arrived, check it out below;

As someone who doesn’t use/care for emojis, I thought this trailer was a lot of fun. I don’t understand the like to dislike ratio here. It doesn’t look too dissimilar to your average animated movie skewed towards kids.

Having “express yourself” play over the top of the trailer, is a little on-the-nose, but I enjoyed the juxtaposition of the song and Meh’s enthusiasm, or…lack thereof.

The Emoji Movie releases August 4th, 2017, starring Steven Wright, T. J. Miller, and James Corden.

A, somewhat accurate representation of my reaction to the trailer.
A, somewhat accurate representation of my reaction to the trailer.

Alright, I’m genuinely curious; what is it that everyone hates about this trailer? Did it not do justice to the source material, what is it?

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