Former Hunger Games star Jennifer Lawrence has returned to our screens for the first time this year. This time, she's paired up with Darren Aronofsky, who's known for films such as Requiem for a Dream (2000) and Black Swan (2010), for the new horror/mystery Mother!
While there's been lot of ambiguity in the advertising, the film is about a couple's relationship that is tested when uninvited guests arrive at their home, disrupting their tranquil existence. If Mother! is anything like Darren Aronofsky's previous works, we can expect mind games, addiction, and a hauntingly mesmerising soundtrack.
However, it doesn't seem like everyone has welcomed JLaw's return. Friday saw the release of the new mother! poster. The poster sought to capture the capitalising and polarising nature of the Darren Aronofsky project, yet critics were too occupied with Lawrence's battered and bruised face.
On Twitter, many were horrified by the poster’s use of an abused woman as a marketing tool, calling the artwork “heinous,” “gross,” and a “tawdry display.” One journalist wrote, “I don’t care what you think of the movie, the fact that a woman gets beat up in it shouldn’t be the selling point.” Paramount who distributed the film, recently defended it as “audacious” and “bold”.
This is not the first time Lawrence has been subject to criticism over the marketing of a film. X-Men: Apocalypse, which was released in 2016, presented Lawrence's character, Mystique aggressively strangled by male character, Apocalypse. This also stirred negative comments on the media's presentation of and treatment of women.
What's your opinion on the mother! poster? Should we be faced with the reality of a woman's battered face for the marketing of a film? Is this a step too far on the film industry's behalf? Or do you think this is a clever marketing strategy to publicise Aronofsky's new project?
Check out the tweets below to see the reaction to the mother! poster.
Check out the trailer here: