Video can be an exciting and rewarding way to express yourself or tell a story. And if you’re already comfortable writing articles, you may find script writing is the refreshing new adventure you were looking for.
We regularly turn Creator scripts into social videos that can attract millions of viewers on Facebook, so if you're keen to give it a shot, tag your post with #videopitch and we'll consider it for our next Creator-inspired video!
The medium of video does introduce a whole new set of opportunities and challenges. But don’t worry, we're here to give you a some tips to help you along your way.
Make The Tone Conversational And Concise
One of the most common errors in converting an article into a script is having dialogue that is either excessively long, or the opposite — stilted like bullet points. You want your piece to be fun and have a natural flow, but remember, it takes more time to listen to something being read than it does to read it yourself.
So, do throw in a few adjectives to keep the script spicy, but only use enough to succinctly make your point before moving on.
When you’re finished, always read your piece aloud. If it sounds natural, like you are enthusiastically describing something to a friend, then you are probably on the right track.
What Will It Look Like?
Before you begin, think about the the video format and everything it has to offer. You don’t just have words to tell your story, but also voice, music, video clips and on-screen text. It’s always more engaging to show what you mean, rather than describe it. The best results will be a mixture of various elements working together.
Think about how you can use tone of voice, editing and relevant clips to help convey your story and keep it fun and engaging. And don’t be afraid to throw in a joke or two if you can think of one.
Video is a highly visual medium, so it’s very important that your video is eye catching and engaging, even without the sound. For every sentence you write, there has to be something visually interesting and relevant to match it.
Think about this before you begin writing your script. Ask yourself if there is enough available video footage to make it interesting to watch. If you find that the majority of the footage is still photos and comics, perhaps this is a story best left as an article.
Write A Killer Introduction
Our Facebook viewers usually decide within the first few seconds whether or not they’re going to stick around. That’s why kicking off your video with a bang is key. You need a unique hook that quickly introduces the concept of your video and convinces them that it’s worth their time.
A common way of doing this is by posing an intriguing question before revealing that the video will be giving you the answer. Or, in the case of a listicle, you could present one of the most interesting facts at the very beginning, before explaining that the video will be full of more juicy facts.
Judge for yourself what works best — sometimes the concept is interesting enough on its own! The important thing to remember is that you can’t scroll through a video, so it’s up to us to keep the viewer hooked every step of the way.
Each video should be created in the style that best suits the content. If your video is a listicle of awesome clips, then perhaps all of the information can be conveyed through on-screen text. But if it’s an in-depth explanation, (everything you need to know) then a voice over will probably be needed. Think about which style works best for your piece and write the text to suit. Here's an example we made from an article by Creator Tom Bacon.
Double Check The Facts
Our videos are often seen by millions of people, and once they have been released into the world, there is no going back to make changes. So, double, triple, quadruple check that you have your facts straight.
Would You Watch It?
There no limits as to what can be made into a video, but at the end of the day, we need videos that people want to watch. So, you should aim for one of two things with your script:
It’s highly topical, meaning that it’s a popular subject being discussed right here and now. OR, it’s evergreen. These are topics that have a long shelf life and are interesting far into the future.
New and upcoming blockbusters, hot TV series and recently uncovered facts are a good place to start. But the most important thing is that your script is well researched and offers something new. It will need to be fresh to stand out from the crowd!
So, To Recap!
- Make it fun, conversational and concise
- Think about how your story will be told visually
- When choosing a topic, make sure it’s possible to support the script with enough visual references
- Hook the audience within the first few seconds
- Think about the style and plan accordingly
- Always, always double check your facts. There’s no turning back once it’s live!
- Would you watch it? Is it topical or evergreen? If not — start again.
And that’s it! You're ready for visual mastery! Don't forget, tag your post with #videoscript and you're automatically in the running to have your article chosen for our next Creator-inspired video.