Ok, so I saw a post saying a purple Gameboy color sold for near $1700.... I call bull on this one. I have never written an article and I am writing this only to say this. My fiance collects retro video games and consoles. In and out of the box, factory sealed and otherwise. Unless Jesus wiped his butt with this before the factory sealed it, it's only worth about $200-$300. $400 might be pushing it. That is all people. Go back to reading about Harry potter theories.