The unknown absence of Conor Mcgregor and the unsuccessful return of Ronda Rousey leaves the UFC searching for their next big star. To some UFC fans, Cody Garbrandt is just another Bantamweight champion. However, to the UFC, he has a much larger role.
The new Bantamweight champion has the appeal to all fans; from casual fans, those seeking eye candy, to the MMA purists. He’s talented, outspoken, and his marketability is at an all time high. The man that displayed pure dominance on his pursuit of UFC gold seems very familiar to that of Conor Mcgregor. A Cody Garbrandt win against the #3 Pound for Pound fighter in the world, Dominick Cruz, was pivotal for the success of the UFC in 2017.
The future of the UFC moving into 2017 is vague but hopeful. The reign of the former Women’s Bantamweight Champion, Ronda Rousey, captivated and attracted many for years has seemingly come to an end. Conor Mcgregor’s dominance still continues but with the cost of time. Much remains to be seen but for now, the future belongs to the new Bantamweight Champion, Cody Garbrandt.